Bryan Bjerke brings 30 years of professional experience in media, communications and public relations, with an emphasis in agriculture and politics.
He began his career as a reporter, anchor, assignment editor and news director at KELO-TV and KSFY-TV in Sioux Falls, and was an assignment editor and segment producer for CBS News Northeast Bureau in New York. Upon returning to South Dakota, he served as press secretary for Congressman Tom Daschle’s election campaign in 1982 — then as statewide staff director for the Congressman, setting up statewide field offices and managing the in-state efforts for Representative Daschle.
Prior to joining Paulsen, Bryan owned his own business, Bryan Bjerke Communications. He holds a bachelor’s degree from Augustana College in Sioux Falls and is a member in good standing of the Public Relations Society of America (PRSA).
If you’ve ever endured a personal or professional crisis (and I hope you haven’t), you know that it saps your time and energy and can crowd out both individual and corporate rational thought. A crisis that happens to a company that has not planned for it can result in a major blow to a company’s [...]
A crisis can put your company’s reputation at risk. Crisis communication can’t help mitigate that risk, and it won’t make your company safer or healthier. But it can help keep your business from being destroyed through misinformation, rumor and innuendo. Thorough crisis planning and management will help an organization survive and continue to operate.
Are you rethinking your company’s digital communications strategy? An online media kit should be an important element in your branding effort. We can help you maximize your brand messaging by developing an online media kit for your corporate website.
Whether it’s a new product launch or new service program — when you want the media’s attention for your latest promotion, they’ll be looking at who you are online. Will you like what they find?
In our world of lightening-fast technology, developing your brand online is vital in portraying your company’s heart and soul to the media, your customers and the general public. You can be confident in your online reputation by building an electronic media kit for your brand. Use Paulsen’s online media kit outline to see if your reputation needs a little renovating.