Heather Covrig has been a part of the client service team at Paulsen Marketing for over six years. Her knowledge, dedication and insight helps lead regional and national clients including NorthWestern Energy, Hubbard Feeds, Ecolab and Soy Best.
Heather is the current Vice President and ADDY Co-Chair of the South Dakota Advertising Federation and member in good standing of the National Agri-Marketing Association. Heather holds a bachelor’s degree in marketing and advertising from South Dakota State University.
Older producers are spending more time online and younger producers are creating their own peer networks, offline and online. This is just one of the key observations explored in Paulsen Marketing’s latest thought paper, “How Multi-generational Farming Operations Make Major Purchase Decisions.”
November 2011—Discover how older and younger producers come together to make the most important purchase decisions for their farming operations.