Kristi Moss

Raised on a farm in rural South Dakota, Kristi Moss’s rural roots led her to becoming one of the most experienced agricultural media buyers. Through her 16-year employment with Paulsen Marketing, she has continually proven herself to be an expert planner, strategist and negotiator throughout agricultural media.

As the agrimarketing world has recognized that technology is rapidly changing the way we communicate with producers, Kristi is dedicated to staying on the forefront of the paradigm shift occurring at the marketing level. Kristi has been part of the Paulsen team that has dedicated significant time to producer research regarding conventional and contemporary marketing strategies to reach today’s agribusinesses and ag producers.

Kristi holds a bachelor’s degree from South Dakota State University. As media director at Paulsen, she oversees media strategy for all Paulsen clients.

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Ag Media Continues to Change

Two years ago, Paulsen began a series of video interviews with producers across the nation to see how their media habits are changing, given the digital evolution. Now, 20 months later, as we review these interviews, we see the wisdom of the producers we talked to still holds true. Producers shared with us that as much as they love the Internet, it will never replace the magazine or the newspaper. One producer said, “There is something to be said for a magazine. They are always in our shop office. It’s an easier format to read. You have to know what you want when you are on your computer.”

Adoption of Communication Tools in Agriculture

Adoption of Communication Tools in Agriculture

November 2010—As agri-marketers, we spend a lot of time trying to understand where producers are getting their information. We know vehicles for information are changing rapidly, but we really want to know how quickly producers are adopting these new communication tools.