Mark Smither is one of the driving forces behind Paulsen’s strategic planning and marketing capabilities. His extensive background in both writing and management gives him a unique edge in the creative advertising arena.
Mark has worked in a creative capacity for more than 25 years, with 15 of those writing and producing ag-related creative at Paulsen Marketing. He has been honored with numerous awards for his work, particularity in copywriting and broadcast production. Mark is a graduate of the University of South Dakota.
When it comes to buying big-ticket equipment, inputs or technology, farmers seem to be in a constant state of consideration. Paulsen Marketing’s latest thought paper, “How Multi-generational Farming Operations Make Major Purchase Decisions,” takes a closer look at how long it takes to make a purchase decision and how agri-marketers can capitalize on it.
November 2011—Discover how older and younger producers come together to make the most important purchase decisions for their farming operations.
Paulsen Marketing’s latest thought paper, “How Multi-generational Farming Operations Make Major Purchase Decisions,” examines the concept of brand assimilation. If producers are loyal to a specific brand, it is generally because the brand has been assimilated into a farming operation from one generation to the next.
Branding may be your business, but how do your efforts stack up in the digital age? One thing is certain — people are talking about your product or service with or without you. And we all know it’s light-years better to join the conversation than be left in the dark.
Check out our five rules for branding in this ever-changing digital age. You might just find a new idea that will revolutionize your marketing.