Sara Steever, a 20-year veteran of Paulsen Marketing, is a leader in the continuously expanding and developing world of digital media. She’s responsible for the customer experience of all Internet initiatives, including digital product vision and strategy, new product development, personalization tools and social media features, user research and usability, interface design and development, and the development of innovative digital marketing and ad sales products.
Together with her team of on-site programmers and project management specialists, Sara works to build brands online — through information architecture, search engine marketing and optimization, and user-focused designs. Her work spans from large (enormous, high-profile websites, custom e-commerce solutions and Web applications) to small (simple banner ads and landing pages) — all with the same innovative thinking and attention to detail.
Sara was raised on a row-crop and livestock farm in rural South Dakota, and is a graduate of the University of South Dakota.
RFPs can be a daunting task for both the requesting organization and the agencies invited to participate, especially when it includes a website—rushed schedules, vague requests and confusing details can add to the frustration of all parties. Discover how you can simplify the selection process by considering these five steps when preparing your next RFP.
RFPs can be a daunting task for both the requesting organization and the agencies invited to participate, especially when it includes a website—rushed schedules, vague requests and confusing details can add to the frustration of all parties. Discover how you can simplify the selection process by considering these five steps when preparing your next RFP.
Predictions abound for 2012, and they make for interesting reading. Last spring I wrote an article, “What are the major trends in agri-marketing?” that appeared in Agri Marketing magazine and I predicted accurately that it would soon be out-of-date. That’s the problem with forecasting—you’re either flat out wrong, or someone reads your post a year [...]
Rural lifestylers are becoming more familiar with bar code readers that pull up detailed information at the point of sale. Point-of-purchase interactions have become a more powerful touch point. Rural lifestylers are armed with mobile devices to scan QR codes and bar codes, as well as poll Facebook friends.
You might guess it has something to do with digital and you’re exactly right. How do your marketing efforts compare to the industry trends? Discover new ideas in four areas that could give your latest marketing campaign higher yields: mobile marketing, social media, display advertising and advances in analytics.