RFPs can be a daunting task for both the requesting organization and the agencies invited to participate, especially when it includes a website—rushed schedules, vague requests and confusing details can add to the frustration of all parties. Discover how you can simplify the selection process by considering these five steps when preparing your next RFP.
You might guess it has something to do with digital and you’re exactly right. How do your marketing efforts compare to the industry trends? Discover new ideas in four areas that could give your latest marketing campaign higher yields: mobile marketing, social media, display advertising and advances in analytics.
Branding may be your business, but how do your efforts stack up in the digital age? One thing is certain — people are talking about your product or service with or without you. And we all know it’s light-years better to join the conversation than be left in the dark.
Check out our five rules for branding in this ever-changing digital age. You might just find a new idea that will revolutionize your marketing.
Whether it’s a new product launch or new service program — when you want the media’s attention for your latest promotion, they’ll be looking at who you are online. Will you like what they find?
In our world of lightening-fast technology, developing your brand online is vital in portraying your company’s heart and soul to the media, your customers and the general public. You can be confident in your online reputation by building an electronic media kit for your brand. Use Paulsen’s online media kit outline to see if your reputation needs a little renovating.