November 2011—Discover how older and younger producers come together to make the most important purchase decisions for their farming operations.
Thought Papers
Rural Lifestylers are Changing the Way They Research and Buy Products
April 2011—This study explores how online communities, brand advocates and customer reviews influence the purchase decisions of rural lifestylers.
Adoption of Communication Tools in Agriculture
November 2010—As agri-marketers, we spend a lot of time trying to understand where producers are getting their information. We know vehicles for information are changing rapidly, but we really want to know how quickly producers are adopting these new communication tools.
The New Ag Media Model
May 2010—A younger generation of decision-makers wants to receive information differently than the older generation—and social media makes controlling the marketing message a challenge at every level.