The idea that your brand needs to become its own media channel isn’t necessarily a new concept. Social media experts saw this day coming a long time ago. However, the “your brand is a media” philosophy has really caught a lot of forward-thinking businesses off guard. They never realized how much work it would take [...]
If you’ve ever endured a personal or professional crisis (and I hope you haven’t), you know that it saps your time and energy and can crowd out both individual and corporate rational thought. A crisis that happens to a company that has not planned for it can result in a major blow to a company’s [...]
Based on our research of producers, we know that roughly half of them have smartphones. In both the ag and rural lifestyle sectors, mobile is used for reasons ranging from market calls to “second screen” activities during TV viewing. The prevalence of email marketing, QR codes and social sharing increasingly drive users to view web [...]
A while back I outlined five rules for branding in today’s often confusing, but always fascinating, digital space. The short version of that article reads something like this: Be transparent Be authentic Be relevant Be consistent Be patient But because the interactive landscape continues to shift beneath our feet, I feel the need to add [...]
Websites that are truly successful meet the needs of their users. Remarkably, countless websites are built addressing the needs of the companies they represent without much regard to their actual audiences. Identifying a website’s users and building a site that caters to their needs is fundamental to the success of the website. As specialists in [...]