Are you rethinking your company’s digital communications strategy? An online media kit should be an important element in your branding effort. We can help you maximize your brand messaging by developing an online media kit for your corporate website.
Two years ago, Paulsen began a series of video interviews with producers across the nation to see how their media habits are changing, given the digital evolution. Now, 20 months later, as we review these interviews, we see the wisdom of the producers we talked to still holds true. Producers shared with us that as much as they love the Internet, it will never replace the magazine or the newspaper. One producer said, “There is something to be said for a magazine. They are always in our shop office. It’s an easier format to read. You have to know what you want when you are on your computer.”
You might guess it has something to do with digital and you’re exactly right. How do your marketing efforts compare to the industry trends? Discover new ideas in four areas that could give your latest marketing campaign higher yields: mobile marketing, social media, display advertising and advances in analytics.
November 2010—As agri-marketers, we spend a lot of time trying to understand where producers are getting their information. We know vehicles for information are changing rapidly, but we really want to know how quickly producers are adopting these new communication tools.
May 2010—A younger generation of decision-makers wants to receive information differently than the older generation—and social media makes controlling the marketing message a challenge at every level.