When it comes to buying big-ticket equipment, inputs or technology, farmers seem to be in a constant state of consideration. Paulsen Marketing’s latest thought paper, “How Multi-generational Farming Operations Make Major Purchase Decisions,” takes a closer look at how long it takes to make a purchase decision and how agri-marketers can capitalize on it.
Older producers are spending more time online and younger producers are creating their own peer networks, offline and online. This is just one of the key observations explored in Paulsen Marketing’s latest thought paper, “How Multi-generational Farming Operations Make Major Purchase Decisions.”
November 2011—Discover how older and younger producers come together to make the most important purchase decisions for their farming operations.
Paulsen Marketing’s latest thought paper, “How Multi-generational Farming Operations Make Major Purchase Decisions,” examines the concept of brand assimilation. If producers are loyal to a specific brand, it is generally because the brand has been assimilated into a farming operation from one generation to the next.
Paulsen Marketing conducted a three-month study in 2011 to better understand how online communities, brand advocates and customer reviews influence the purchase decisions of rural lifestylers.
The study involved 13 personal interviews with rural lifestylers in the Midwest, as well as 341 completed e-mail surveys of rural lifestylers in a random representative sample of the United States in C and D counties.