Paulsen Marketing’s latest thought paper, “How Multi-generational Farming Operations Make Major Purchase Decisions,” examines the concept of brand assimilation. If producers are loyal to a specific brand, it is generally because the brand has been assimilated into a farming operation from one generation to the next.
Paulsen Marketing conducted a three-month study in 2011 to better understand how online communities, brand advocates and customer reviews influence the purchase decisions of rural lifestylers.
The study involved 13 personal interviews with rural lifestylers in the Midwest, as well as 341 completed e-mail surveys of rural lifestylers in a random representative sample of the United States in C and D counties.
Branding may be your business, but how do your efforts stack up in the digital age? One thing is certain — people are talking about your product or service with or without you. And we all know it’s light-years better to join the conversation than be left in the dark.
Check out our five rules for branding in this ever-changing digital age. You might just find a new idea that will revolutionize your marketing.
Whether it’s a new product launch or new service program — when you want the media’s attention for your latest promotion, they’ll be looking at who you are online. Will you like what they find?
In our world of lightening-fast technology, developing your brand online is vital in portraying your company’s heart and soul to the media, your customers and the general public. You can be confident in your online reputation by building an electronic media kit for your brand. Use Paulsen’s online media kit outline to see if your reputation needs a little renovating.