Predictions abound for 2012, and they make for interesting reading. Last spring I wrote an article, “What are the major trends in agri-marketing?” that appeared in Agri Marketing magazine and I predicted accurately that it would soon be out-of-date. That’s the problem with forecasting—you’re either flat out wrong, or someone reads your post a year [...]
Two years ago, Paulsen began a series of video interviews with producers across the nation to see how their media habits are changing, given the digital evolution. Now, 20 months later, as we review these interviews, we see the wisdom of the producers we talked to still holds true. Producers shared with us that as much as they love the Internet, it will never replace the magazine or the newspaper. One producer said, “There is something to be said for a magazine. They are always in our shop office. It’s an easier format to read. You have to know what you want when you are on your computer.”
November 2011—Discover how older and younger producers come together to make the most important purchase decisions for their farming operations.
You might guess it has something to do with digital and you’re exactly right. How do your marketing efforts compare to the industry trends? Discover new ideas in four areas that could give your latest marketing campaign higher yields: mobile marketing, social media, display advertising and advances in analytics.
April 2011—This study explores how online communities, brand advocates and customer reviews influence the purchase decisions of rural lifestylers.