RFPs can be a daunting task for both the requesting organization and the agencies invited to participate, especially when it includes a website—rushed schedules, vague requests and confusing details can add to the frustration of all parties. Discover how you can simplify the selection process by considering these five steps when preparing your next RFP.
RFPs can be a daunting task for both the requesting organization and the agencies invited to participate, especially when it includes a website—rushed schedules, vague requests and confusing details can add to the frustration of all parties. Discover how you can simplify the selection process by considering these five steps when preparing your next RFP.
Predictions abound for 2012, and they make for interesting reading. Last spring I wrote an article, “What are the major trends in agri-marketing?” that appeared in Agri Marketing magazine and I predicted accurately that it would soon be out-of-date. That’s the problem with forecasting—you’re either flat out wrong, or someone reads your post a year [...]
Two years ago, Paulsen began a series of video interviews with producers across the nation to see how their media habits are changing, given the digital evolution. Now, 20 months later, as we review these interviews, we see the wisdom of the producers we talked to still holds true. Producers shared with us that as much as they love the Internet, it will never replace the magazine or the newspaper. One producer said, “There is something to be said for a magazine. They are always in our shop office. It’s an easier format to read. You have to know what you want when you are on your computer.”
Rural lifestylers are becoming more familiar with bar code readers that pull up detailed information at the point of sale. Point-of-purchase interactions have become a more powerful touch point. Rural lifestylers are armed with mobile devices to scan QR codes and bar codes, as well as poll Facebook friends.