You might guess it has something to do with digital and you’re exactly right. How do your marketing efforts compare to the industry trends? Discover new ideas in four areas that could give your latest marketing campaign higher yields: mobile marketing, social media, display advertising and advances in analytics.
Although technology may be assumed as a barrier to the rural lifestyle audience, according to studies by Successful Farming and NAFB, their levels of Internet access and use of Internet-enabled mobile phones are virtually that of the population as a whole. As agrimarketers, we often forget that producers and rural lifestylers are almost identical in behavior to general consumers.
April 2011—This study explores how online communities, brand advocates and customer reviews influence the purchase decisions of rural lifestylers.
November 2010—As agri-marketers, we spend a lot of time trying to understand where producers are getting their information. We know vehicles for information are changing rapidly, but we really want to know how quickly producers are adopting these new communication tools.