When it comes to buying big-ticket equipment, inputs or technology, farmers seem to be in a constant state of consideration. Paulsen Marketing’s latest thought paper, “How Multi-generational Farming Operations Make Major Purchase Decisions,” takes a closer look at how long it takes to make a purchase decision and how agri-marketers can capitalize on it.
Older producers are spending more time online and younger producers are creating their own peer networks, offline and online. This is just one of the key observations explored in Paulsen Marketing’s latest thought paper, “How Multi-generational Farming Operations Make Major Purchase Decisions.”
November 2011—Discover how older and younger producers come together to make the most important purchase decisions for their farming operations.
Paulsen Marketing’s latest thought paper, “How Multi-generational Farming Operations Make Major Purchase Decisions,” examines the concept of brand assimilation. If producers are loyal to a specific brand, it is generally because the brand has been assimilated into a farming operation from one generation to the next.
Whether it’s a new product launch or new service program — when you want the media’s attention for your latest promotion, they’ll be looking at who you are online. Will you like what they find?
In our world of lightening-fast technology, developing your brand online is vital in portraying your company’s heart and soul to the media, your customers and the general public. You can be confident in your online reputation by building an electronic media kit for your brand. Use Paulsen’s online media kit outline to see if your reputation needs a little renovating.