November 2011—Discover how older and younger producers come together to make the most important purchase decisions for their farming operations.
Tag Archives: Online Activity
Rural Lifestylers and Writing Reviews
Consumer reviews impact each step as rural lifestylers navigate through the purchase decision-making process. After a purchase, rural lifestylers remain aggressively engaged, publicly promoting or assailing the products they have bought. It is important to intercept post-purchase behavior and encourage online sharing to reinforce and enhance relationships and cultivate influencers into brand advocates.
QR Codes and Point-of-Purchase Decision Activity
Rural lifestylers are becoming more familiar with bar code readers that pull up detailed information at the point of sale. Point-of-purchase interactions have become a more powerful touch point. Rural lifestylers are armed with mobile devices to scan QR codes and bar codes, as well as poll Facebook friends.
What is the level of trust in influencers found online?
And what is the impact of positive versus negative reviews?
MarketingProfs released findings in March 2011 that provide insight on trusting online sources when making purchase decisions. Fifty-nine percent of consumers say online consumer reviews and ratings influence their buying decisions more than any type of online advertising. Fifty-four percent have decided to make a purchase based on an online review, while 58 percent of consumers did not buy a product based on an online review.
Social Media and the Power of Opinion
Rural lifestylers seek information, reviews, ratings and recommendations online. They are more likely to seize control of the process and actively pull information helpful to them. This increased online activity is an addition in the decision-making process. The accessibility of technology allows online activity to be as prominent for making purchase decisions as it is for general consumers.