MarketingProfs released findings in March 2011 that provide insight on trusting online sources when making purchase decisions. Fifty-nine percent of consumers say online consumer reviews and ratings influence their buying decisions more than any type of online advertising. Fifty-four percent have decided to make a purchase based on an online review, while 58 percent of consumers did not buy a product based on an online review.
Does social media have an important role in their decision-making process? How critical are customer reviews? Who do rural lifestylers trust in their online community?
To find the answers to these and other questions, Paulsen Marketing surveyed rural lifestylers all across the country. Their responses provided great insight to how this unique audience segment continues to embrace new technology, engage in social media and change the traditional sales process.
April 2011—This study explores how online communities, brand advocates and customer reviews influence the purchase decisions of rural lifestylers.
Branding may be your business, but how do your efforts stack up in the digital age? One thing is certain — people are talking about your product or service with or without you. And we all know it’s light-years better to join the conversation than be left in the dark.
Check out our five rules for branding in this ever-changing digital age. You might just find a new idea that will revolutionize your marketing.
November 2010—As agri-marketers, we spend a lot of time trying to understand where producers are getting their information. We know vehicles for information are changing rapidly, but we really want to know how quickly producers are adopting these new communication tools.