November 2011—Discover how older and younger producers come together to make the most important purchase decisions for their farming operations.
Tag Archives: Producers
Brand Assimilation in Multi-Generational Farming Operations
Paulsen Marketing’s latest thought paper, “How Multi-generational Farming Operations Make Major Purchase Decisions,” examines the concept of brand assimilation. If producers are loyal to a specific brand, it is generally because the brand has been assimilated into a farming operation from one generation to the next.
Adoption of Communication Tools in Agriculture
November 2010—As agri-marketers, we spend a lot of time trying to understand where producers are getting their information. We know vehicles for information are changing rapidly, but we really want to know how quickly producers are adopting these new communication tools.
The New Ag Media Model
May 2010—A younger generation of decision-makers wants to receive information differently than the older generation—and social media makes controlling the marketing message a challenge at every level.