Predictions abound for 2012, and they make for interesting reading. Last spring I wrote an article, “What are the major trends in agri-marketing?” that appeared in Agri Marketing magazine and I predicted accurately that it would soon be out-of-date. That’s the problem with forecasting—you’re either flat out wrong, or someone reads your post a year [...]
Two years ago, Paulsen began a series of video interviews with producers across the nation to see how their media habits are changing, given the digital evolution. Now, 20 months later, as we review these interviews, we see the wisdom of the producers we talked to still holds true. Producers shared with us that as much as they love the Internet, it will never replace the magazine or the newspaper. One producer said, “There is something to be said for a magazine. They are always in our shop office. It’s an easier format to read. You have to know what you want when you are on your computer.”
November 2011—Discover how older and younger producers come together to make the most important purchase decisions for their farming operations.
Consumer reviews impact each step as rural lifestylers navigate through the purchase decision-making process. After a purchase, rural lifestylers remain aggressively engaged, publicly promoting or assailing the products they have bought. It is important to intercept post-purchase behavior and encourage online sharing to reinforce and enhance relationships and cultivate influencers into brand advocates.
Rural lifestylers are becoming more familiar with bar code readers that pull up detailed information at the point of sale. Point-of-purchase interactions have become a more powerful touch point. Rural lifestylers are armed with mobile devices to scan QR codes and bar codes, as well as poll Facebook friends.