Without Agriculture

Without Agriculture…

Agriculture is magical. If you work around it day in and day out, you might forget for a moment. From robotic milking to soybean fields as far as the eye can see, agriculture is the amazing practice of feeding the world. But for being so enormously important, it sure is taken for granted. I have […]

In the Beginning....

In the Beginning…

I love writing about seed. That sounds a little like one of those statements that would ensure one’s status as the least popular person at the party. I don’t mean I like writing about the technical aspects of seed – analyzing the morphological and anatomical characteristics during germination, for example. What I like is that […]

Class of Now

Class of Now

It’s the season of commencement. Thousands of young hopefuls heading off into the world amid whirlwinds of pomp, circumstance and custom-decorated open house sheet cakes. Remember the feeling? Adjusting your mortarboard. Smiling for photos. Hugging your family. Nothing could stand in your way. They told you to: Work hard Don’t give up Follow your dreams […]

What Ag Marketers Need to Know About Digital Trends

What Ag Marketers Need to Know About Digital Trends

We can’t help but notice trends in consumer digital media. Every time we go online we’re part of the rapidly changing digital media equation. Where’s ag media in terms of the trends? We’re adopting more cautiously, but maybe that’s good news. We can avoid trends that bottom out or disappear. And we can learn from […]