What could be more compelling than to contribute directly to feeding hungry people around the world? Well, plenty of things as it would seem. American agriculture’s contributions to the global food supply cannot be understated, yet massive amounts of emotional misinformation guide consumer choices which drive market pressures and legislation that threaten to cripple this [...]
This year, my daughter took an AP Environmental Science class in high school. The class viewed several movies “about agriculture,” such as Food, Inc., King Corn and The Future of Food. There’s no shortage of films in this genre. But when it came time to present the other side of the story – the perspective [...]
I love this time of year. Spring brings new life and growth. It also brings a fresh crop of ag professionals to the workforce. It’s good to remember that graduation can be the start of great opportunities for the graduates and for rural America and agribusiness. If you want to be a part of telling [...]
As marketers, we know that people pay attention to online reviews, communities, chat boards, social media and the like. It’s been researched. But just how much attention are they paying? How influential is digital chatter when it comes to making a major purchase? These are important questions to know the answers to because it helps [...]
I never knew if my experiences as a reporter and editor would help me be a better public relations professional. I had developed a good sense of what I thought made a good news story over my 20 years in the business. Now, thanks to a shopping trip by a former governor turned ag secretary, [...]